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What exactly is a heads-up display? It's best to think of your windshield as a transparent screen for information. Instead of taking your eyes off the road to see your speed, navigation directions or other information, the head-up displays system projects the information at eye level onto the windshield. No more glancing down and away at a small screen on dashboard. It's all right in front of you.
Formerly used only in the cockpits of multimillion-dollar jet fighters, head-up displays now are finding their way into family cars, recent technology advances and a growing role for automotive internet connections have auto makers giving a new look at windshield projection technologies that could one day replace dashboard displays.
Worldwide sales of cars equipped with head-up displays are set to rise to 9.1 million units in 2020, up from 1.3 million in 2013 according to a new report from IHS Automotive. Only 2 percent of automobiles sold in 2013 had head-up displays. However, by 2020, that rate will rise to 9 percent.
Current suppliers of head-up displays include Nippon Seiki, Denso, Delphi, Continental and Johnson Controls. Original equipment manufacturers that offer head-up displays are GM, BMW, Mercedes, Audi, Lexus and Peugeot.
The main purpose of this research work was to understand: What is the size and growth trend of head-up displays market? How many customers are there and who they are? What is the customer's price point and other economics? What's the current situation with competitors? Then to study, how to develop a market entry strategy for this head-up displays product in company.
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